FRESH FISH VALUE CHAIN: Cool, Clean & Tasty
To obtain sustainability of the growing fishery sector, FairFishing today works with development of the whole fish value chain, from sea to consumer.
We aim to address the remaining gaps in the chain, from fishing at sea, to station, distribution, markets, shops and home to the consumer, in order to create better living in the Horn of Africa.
To encourage Cool, Clean and Tasty fish, the training program “Fresh Fish on the Dish” was developed in 2018 and executed with world-famous chef Kamilla Seidler who trained local chefs, fish vendors, fishers and women householders in processing-, utilising- and preparing fish. The program is now run and trained by local employees, and has developed to several simple concepts within market development & public awareness: